Tara Wickwire, Principal
As a celebrated brand strategist, Tara has curated company, consumer and executive brands across sectors and industries.
Most recently as Vice President of Strategy at Outcast Foods, she leads oversight of the brand which includes marketing, communications and strategic positioning for the company, charting their leadership in food waste mitigation and developing global channels for the company's upcycled products.
Prior to Outcast she was Associate Vice President, Marketing and Brand Strategy at NATIONAL Public Relations, Canada’s leading Public Relations firm. She specialized in brand and media strategy, event marketing and executive profile building and communications. As part of this, she worked with executives in helping them define their personal brand, share their vision with a broader audience and bring a human story to their business. Tara is passionate about encouraging leaders to think more critically about their values, vision and voice while establishing them as industry experts and influencers in their own right.
She has also led PR strategy for some of the world’s most recognized apparel brands including Gap, Banana Republic and Old Navy. She served as the company’s spokesperson for Canada and made frequent media appearances as a style and trend expert.
She is a champion for Nova Scotia and highly engaged with the community. She is certified by the International Association for Public Participation (IAP2) and is a frequent guest presenter on the topic of personal brand building. She is a Canadian Progress Club ‘Women of Excellence’ Award Winner in Communications.
Tara works with a network of experts from across Canada to create meaningful results.
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